The Water Tree:
Gummy Supplements
PROJECT TYPE
Brand Identity, Packaging
This project involved designing a label for a line of gummy supplements for The Water Tree’s superfood product line. Since the brand did not have a fully developed visual identity for packaging, the goal was to create a label that felt clear, friendly, and connected to the brand while presenting the gummies in an appealing way.
design process
To strengthen the connection to the brand, I used the leaf shapes from The Water Tree’s logo as graphic elements on the label. These shapes help represent the brand’s focus on nature and wellness. I also chose the typeface Filson Soft because its rounded and friendly style fits well with the idea of gummies and makes the label easy to read. Together, these choices helped create a simple and approachable design.
