Brand Identity
Designed for The Well, Full Gospel Korean Church of Houston’s English ministry, this logo represents the vision of the ministry through clean, modern aesthetics. The “W” mark features a subtle wave, representing living water—meaning renewal and sustenance. A green leaf extends from the letterform to signify life, growth, and continual transformation in one’s faith journey. The paired wordmark uses a classic serif typeface to convey trust and stability. Overall, the brand identity reflects a vibrant, grounded community centered on growth in God.
Challenges
The Well’s previous logo used a water drop and ripple motif, which made sense but felt a bit too literal and expected. I wanted to create a refreshed identity that still communicated the idea of “living water,” while also reflecting the English ministry’s new vision of growth through the use of a leaf. The challenge was finding the right balance between meaningful symbolism and a clean, versatile form that works well across both print and digital platforms.
Process
I started by exploring abstract ways to express water and growth without leaning on overly literal symbols. Early sketches focused on bringing a sense of movement into the “W,” which eventually developed into the wave-cross form. From there, I refined the relationship between the wave and leaf elements, working through iterations to ensure the mark felt balanced, readable, and scalable across different applications.
Solution
The final design integrates a flowing wave into the “W” to subtly reference living water, paired with a simple leaf to represent life, faith, and spiritual growth. Using clean, modern forms and a timeless serif typeface, the identity feels welcoming and distinctive—avoiding cliché imagery while staying rooted in meaning.
