The Water Tree Superfoods:
Gummy Supplements
Label Design
Designed a series of labels for The Water Tree’s new line of branded gummy supplements. The goal was to reflect the company’s identity by incorporating its signature leaf element, which symbolizes natural health and is a key part of the brand logo. Each label maintains consistency with The Water Tree’s overall aesthetic while highlighting the unique benefits of each supplement.
Challenges
The Water Tree launched a new line of branded gummy supplements and needed label designs that felt more cohesive with its identity. Although the company already had an established logo and color palette, its existing product line lacked visual consistency, making it hard to maintain a unified brand presence. The goal was to create labels that reflected the company’s natural health values while giving the gummies their own distinct, approachable personality within the brand.
Process
I began by evaluating the existing brand identity and identifying areas where it could be extended to this new product line. I was able to explore ways to integrate the leaf motif and experimented with typography that matched the gummy’s tone. After refining layout, color, and type choices, I developed a cohesive set of labels that reinforce The Water Tree’s identity while giving the gummies a unique and approachable look.
Solution
I incorporated The Water Tree’s signature leaf element to connect the new gummies back to the brand while designing a system that maintained visual cohesion across all labels. To emphasize the playful and approachable nature of gummies, I introduced a friendly, rounded typeface rather than using the brand’s standard typography. This balance between brand recognition and product personality allowed the labels to feel both consistent and fresh.
