The Well
PROJECT TYPE
Brand Identity
Designed for The Well, Full Gospel Korean Church of Houston’s English ministry, this logo represents the vision of the ministry through clean, modern aesthetics. The “W” mark features a subtle wave, representing living water—meaning renewal and sustenance. A green leaf extends from the letterform to signify life, growth, and continual transformation in one’s faith journey. The paired wordmark uses a classic serif typeface to convey trust and stability. Overall, the brand identity reflects a vibrant, grounded community centered on growth in the faith.
design Process
The challenge was to move away from The Well’s previous water-drop logo, which felt too literal, and create a refreshed identity that still communicated “living water” while reflecting the ministry’s new vision of growth. I explored more abstract ways to express water and life through sketching, focusing on movement within the “W” and experimenting with wave and leaf forms. Through iterative refinement, I balanced symbolism with clarity and scalability, resulting in a clean, versatile identity that subtly references living water and spiritual growth without relying on expected imagery.
